![]() ![]() The global head of digital in the music industry recently predicted that the number of female buyers of MP3 players would rise to 50% by the end of this year, a figure all music executives expected to reach by the beginning of 2003. This turnaround has been driven by technology. In an unprecedented instance of empowerment, women, previously shunned by the film industry, have made inroads into the movie and music business. Girls are growing up faster than ever, battling rise of cyberbullying, data-driven marketing, sexualisation, thin ideal and Internet addiction. The "Rhapsody" box is $299 per year, shipping included. has what they call "special events" (they sell books in January, in May, in July), with customers who get a free gift bag (to a value of about $150 per box). They're hanging out in places where teens hang out: Barnes & Noble, Borders, Borders Express, the mall. ![]()
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